Branding Campaign and Implementation

Tracy Trudeau, one of the Top 1% Mortgage Originators, tasked us to create a branding campaign, which was sophisticated, yet nimble enough to be quick and reactive.

Our goal was to differentiate Tracy from other mortgage advisors. Working with a designer we created a comprehensive marketing program and completely rebranded all internal and external marketing components, including traditional advertising and social media. Tracy receives the bulk of new business from client referrals, so we created a program that rewarded current clients, fueled customer retention, and increased referrals by 60%. Tracy’s most important business-to-business audience is local realtors, so we designed a unique campaign entitled “have fun and relax” which increased realtor referrals by 30%. Below are samples of some of the components.