Austgen Consulting

Rising Tide Resin Designs

Multimedia Logo Design

Lisa Duffy is a San Diego artist who created Rising Tide Resin Designs on Friday, March 13th, the day our city officially went into quarantine. Lisa is known for ocean-inspired resin artwork painted on charcuterie boards, coasters, and wall hangings. Lisa is inspired by nature and requested a logo that incorporated the ocean and her artwork’s vibrant colors. The logo needed to be multi-functional and seamlessly integrated into her artwork. We succeeded in designing two logos: The black and white logo serves as a branding iron for wood pieces and adds in the artist’s name to make her easy to search on the internet. She uses the multi-colored traditional logo in social media and traditional marketing.