Event Campaign

Bird Rock Elementary School asked us to help create a marketing theme and materials for their annual Gala. The school faced severe cutbacks and the Gala’s success was critical.

We designed a multi-faceted campaign called “ONE” that could be implemented with ease and on a low budget. The  stark red, white, and black color palettes drew the eye to the content and the straight-forward messaging used quotes from well-known authors, musicians, sports stars, and political figures. Our teaser campaign created a huge buzz during the weeks leading up to the Gala’s announcement and succeeded in driving awareness and raising attendance at the Gala.